90% of the top 100 grossing mobile games feature seasonal events. Pocket Gamer.biz

Based on a brand new report from GameRefinery, 90 p.c of the highest 100 grossing cell video games function seasonal occasions.

Inside the US market, a very powerful seasonal occasions are New Yr’s, Lunar New Yr, Valentine’s Day, Easter, Halloween, Thanksgiving and Christmas.

Exterior the US, area particular seasonal occasions, such because the Quixie competition in China or Sakura in Japan, show to achieve success income mills.

As well as, 40 p.c of the highest 100 video games within the US iOS market are collaborating with manufacturers for partnership occasions.

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Throughout occasions, essentially the most worthwhile income streams are limited-time skins, characters and weapons offered by means of themed forex and particular seasonal gachas.

Seasonal occasions can show profitable even outdoors their native area. At Genshin Impression’s 2021 Lunar New Yr occasion, Lantern Ceremony, Western income rose from $200,000 to $1.25 million in a single day.

Frequent seasonal occasion sorts embrace person interface adjustments to symbolize seasonal occasions, event-related provides, and playable content material with particular duties and objectives.

The report famous that occasions are an efficient approach to take a look at out new options and tendencies. For instance, township developer Playrix applied two trending cell sport options throughout tis 2020 Christmas occasion, mini-games and renovation mechanics.

Sport Refinery stories that profitable occasions can result in the acquisition of latest gamers in addition to the re-engagement of an present participant base.

You may learn the complete report right here.

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