After quizups and trivia royale, Thor Fridrixen’s next act is a mobile MMO TechCrunch


QuizUp founder Thor Fridrixen is at it once more. Icelandic serial entrepreneurs are two-two at creating viral cell video games, however have managed to show them into viable companies to this point.

Immediately, he is popping out secretly to announce his third try: Rocky Highway.

Rocky Highway, named for Fridrixen’s entrepreneurial journey, is an informal open world cell recreation. Sure, an informal MMO for cell.

Fridrixen is not weeding over the sport’s particulars — launch remains to be nearly a 12 months away — however one factor we do know is that it is primarily based on real-world map knowledge.

The final premise is that gamers enter the sport and journey in the actual world, not the fictional world most MMOs are primarily based on, and play mini-games on their very own, with others, or with mates from that world. Huh.

The secret’s stability: Rocky Highway goals to ensure the game-in-the-game is informal sufficient for cell, however the progress inside the general world is compelling sufficient for endurance.

It’s an formidable mission, however not the primary of its type. It is an fascinating mixture of already common cell video games like Pokemon Go and Genshin Influence, aiming to ultimately attain 1 billion gamers.

Fridrixen has been on fairly an entrepreneurial journey over the previous 10+ years. He based QuizUp, a viral sensation that almost franchised himself into an NBC present earlier than the entire thing fell aside. The sport itself was a success, and at one level was the quickest rising iPhone recreation in historical past.

However monetization was a problem. Fridrixen did not consider in pumping a product filled with ugly interstitial advertisements, and was extra eager about native advertisements the place manufacturers might launch their quizzes on QuizUp. It took a bit of work – the staff partnered with Coca-Cola and Google Maps. However it was not scalable in any respect.

When the NBC deal failed, the one choice was a takeover supply from Glu Cellular for $7.5 million. It was a disappointing destiny for the sport with thousands and thousands of customers, which raised almost $40 million from buyers.

Teatime went via an identical, although shorter, journey. The aim of the platform was to let individuals play cell video games Collectively, And by that, I imply with a video chat element. It got here with Snap-style overlays so gamers might “gown up”, work together and present emotion as completely different characters, with out displaying their actual face to strangers.

Fridrickson and co. Trivia Royale launched on the Teatime platform in June of 2020, and has seen 2.5 million downloads in a matter of weeks. Man is aware of find out how to make a preferred recreation!

Nevertheless, after acquisition talks with a “huge tech” firm stalled, when the deal by no means occurred, Teatime went off the runway. bringing us to at the present time.

It will not be a shock if Rocky Highway seems to be one other viral hit. Fridrixen has turn into a grasp at understanding the panorama of cell gaming and reworking or combining its finest components right into a product that’s ok to check with a pal. He is been shut sufficient to the bottom to know the advertising and marketing panorama in cell video games and use it to his benefit – for instance, Trivia Royale made an enormous guess on TikTok and it paid off.

Nevertheless, it stays to be seen whether or not Fridrixen can discover a method to monetize this subsequent enterprise.

Their technique proper now’s to concentrate on cosmetics and sweetness upgrades, which is comprehensible given how necessary these varieties of digital items are in MMOs.

He stated the panorama has modified in cell gaming.

“After we have been doing this with QuizUp, we have been placing [in-app purchases] And membership in video games was a really troublesome affair, whereas now with the appearance of the youthful era it’s the norm that it’s straightforward to monetize via in app purchases, subscriptions and many others,” he stated.

Rocky Highway raised a $2.5 million seed led by Crowberry Capital and Sisu Recreation Ventures with participation from Bragiel Brothers.



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