Changing the mobile e-sports game, iQOO’s Nipun Maurya sheds light on the future of mobile gaming in India

Because the launch of its first cellphone in India in 2020, iQOO has maintained a particular give attention to smartphone gaming. Over the previous two years, iQOO has launched quite a lot of fascinating telephones, all filled with highly effective {hardware} and a few with even particular gaming-first options. These units have been fairly standard with patrons, and due to their excessive value to efficiency ratio, managed to make a reputation for themselves within the smartphone gaming circles within the nation. 


We lately sat down with iQOO’s India Head, Nipun Maurya, to grasp how the corporate plans to construct on the momentum from final 12 months, and likewise its plans for selling smartphone gaming and E-sports in India. 

Q: What are iQOO’s plans for smartphone gaming in India? 

A: The gaming {industry} has witnessed an upward progress yearly. E-sports has been a rising and rising sub-segment within the nation with near 10-15 million viewers in India in FY20, which is projected to develop exponentially to 130+ million viewers by FY25.

iQOO sees potential within the rising esports area and is dedicated to empowering potential players within the nation. Staying true to its model philosophy, “I Quest On and On”, iQOO hopes to deliver the enjoyment of journey to customers via know-how. By specializing in delivering unmatched efficiency and distinctive experiences, iQOO goals to empower a brand new era of players to interrupt via boundaries and discover new potentialities. 

Taking iQOO’s dedication to advertise E-sports in India ahead, we partnered with KRAFTON for a first-of-its-kind BATTLEGROUNDS MOBILE INDIA SERIES. As part of the partnership, iQOO is the title sponsor for the BGMI match, which is the largest Battle Royale Esports occasion in India. The match witnessed greater than 100K registered groups competing for prize cash of INR 1 crore for which the semis begin from January 7, 2022.

Apart from this, one of many first Esports initiatives by iQOO was #iQOORaidNights launched with prime YouTube streamers—Tanmay Bhatt, Samay Raina and GamerFleet. The purpose of the initiative was to seek out India’s subsequent huge gaming streamer and likewise attain out to a bigger viewers by partnering with streamers adopted by iQOO’s target market. iQOO additionally launched its first gaming IP – “iQOO All Stars Cup” to seek out India’s finest BGMI staff.

IQOO Nipun Maurya interview

Q: Inform us about your affiliation with BGIS. How are you leveraging iQOO smartphones within the match?

A: In keeping with our dedication to advertise E-sports in India, iQOO has related to BGIS by naming iQOO 7 Legend because the official smartphone for the finals of the largest Battle Royale E-sports occasion in India. Because the iQOO 7 Legend is without doubt one of the strongest smartphones accessible proper now with industry-leading specs, it is going to be the smartphones on which the finalists might be enjoying BGIS finals. The iQOO 7 Legend homes an industry-leading 4096mm2 vapour-liquid chamber cooling system, enhanced UFS 3.1 and LPDDR5 RAM with twin audio system and a twin linear motor for an unmatched smartphone gaming expertise.

The iQOO BATTLEGROUNDS MOBILE INDIA SERIES has obtained an awesome response with an anticipated viewership of 30 million watching the collection stay, and that is the primary E-sports match hosted by KRAFTON following the unimaginable response by followers to the official launch of BATTLEGROUNDS MOBILE INDIA earlier within the 12 months. This affiliation goals to additional strengthen iQOO’s footprint amongst the prevailing in addition to the potential gaming group. We’re sure that the dynamic iQOO 7 Legend, infused with best-in-class specs might be strong assist for all of the individuals and might be equally liked by the gaming group. 

Q: How will iQOO’s upcoming smartphones try to keep up a stronghold within the gaming phase of the market? 

A: You may say we’re up for brand spanking new challenges. The Indian market is without doubt one of the fastest-growing smartphone markets worldwide, and CMR estimates counsel a possible 5-8 per cent year-on-year progress in smartphone shipments. 

Now we have plans to launch probably the most sturdy and performance-oriented merchandise this 12 months as we broaden our portfolio.  iQOO might be amongst the primary manufacturers to introduce 120W fast-charge know-how in India with a mix of Snapdragon 8 Gen 1 and supreme gaming options like Twin X-axis linear Motor and VC Liquid Cooling System within the iQOO 9 collection. Such a mix of {hardware} and options will end in an unparalleled smartphone gaming expertise and even in future, we are going to proceed to supply an industry-leading proposition for high-performance units. 

Q: Are you able to inform us something about iQOOs upcoming telephones in India? Can we count on the iQOO 9 to be launched in India any time quickly?

A: Meaning to fulfil the necessities of players, iQOO has launched a collection of smartphones, beginning with iQOO3 to iQOO 7 collection, iQOO Z3, and iQOO Z5(₹ 26990 at amazon), that gives excessive efficiency and ultra-gaming expertise. Constructing additional in that course, iQOO will quickly be introducing the premium flagship iQOO 9 collection in India which could have power-packed options like SD 8 Gen 1, 120W Flash Cost, and Twin X-axis linear Motor and VC Liquid Cooling System. It will likely be undoubtedly probably the greatest choices of the 12 months and we might be launching it very quickly.


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Nipun Maurya
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