Gardenscapes dev Playrix invests in mobile games publisher AppQuantum. Pocket Gamer.biz


Playrix has revealed that it has invested in cell video games writer AppQuantum, the corporate’s first funding in an unbiased writer. The quantity invested has not been disclosed but.

AppQuantum publishes titles from each inner and third-party studios together with Evil Clicker, Gold & Goblins and Dragon Champions. The agency has said that its printed titles “repeatedly occupy” the highest charting positions for clicker and idle video games.

By means of the funding, Playrix and AppQuantum will share experience in matters corresponding to advertising, analytics and manufacturing, which AppQuantum can in flip leverage its companion studios. AppQuantum will stay unbiased after the funding.

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“Even with out Playrix’s gaming and advertising experience, AppQuantum’s printed video games confirmed important outcomes,” mentioned AppQuantum founder Evgeny Maurus. “Nevertheless, the corporate was unable to achieve its full potential.”

“As soon as AppQuantum acquired funding from Playrix in early December, the corporate confirmed great development in only one month for actively marketed video games for six months from June 2021. From November, in response to Sensor Tower. As of December 2021, income elevated 92.5 % – from $1.8 million to $3.5 million, excluding core advert monetization.

Going ahead, AppQuantum goals to copy the outcomes seen with its idle video games in different genres as nicely.

Playrix co-founder Dmitry Buchman mentioned: “AppQuantum is without doubt one of the strongest cell sport publishers on the earth, with unparalleled experience in hybrid video games (video games with a mix of in-app and advert monetization). I hope that Our cooperation will assist them additional. Strengthen your place and proceed your spectacular development.”

In November 2021, Playrix launched a brand new improvement studio with sport developer Every day Magic that may function between the US and Europe. The studio has begun co-development on Playrix’s Gardenscapes.





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