South Korea’s Largest Mobile Gaming Company Makes Metaverse Play


  • Cellular-gaming big Netmarble needs to develop a metaverse sequel to its present board sport “All people’s Marble”
  • The transfer is a part of the corporate’s push into the nascent digital medium because it plans so as to add blockchain capabilities to a few of its present titles

South Korea’s largest cell sport developer, Netmarble, is planning to launch video games for the metaverse following the creation of its new growth unit final 12 months.

The gaming big stated it was growing a sequel to its monopoly-styled board sport titled “All people’s Marble: Metaworld” beneath its subsidiary Netmarble F&C, based on a report by the Korea Herald final week. The brand new sport is a part of the corporate’s broader pivot into the digital world.

Metaverse Leisure — Netmarble’s metaverse growth arm — was arrange in August of final 12 months as a part of the corporate’s push to discover alternatives inside the new digital medium.

Netmarble’s metaverse sport will characteristic all of the trimmings of what sport fans have come to anticipate from a title primarily based on the digital world together with NFTs and digital avatars, in addition to the aptitude to purchase and promote digital land plots.

The worldwide model is anticipated to be arrange beneath a “play-to-earn” mannequin, permitting customers to earn digital forex for actual cash, per the report. Play-to-earn video games are at the moment banned in South Korea, and, as such, Netmarble’s home model will solely characteristic NFTs.

“We plan to develop metaverse video games that permit customers, both people or firms, to achieve digital property that may be exchanged for actual property resembling forex by means of blockchain expertise,” stated Netmarble Chairman Bang Jun-hyuk, as cited within the report.

Bang additionally added that Netmarble plans to observe up on Metaverse Leisure’s authentic concept of ​​introducing shoppers to its metahuman digital feminine idols later this 12 months.

Netmarble is South Korea’s largest cell gaming firm by whole income and clocked round KRW 607 billion ($506.2 million) for Q3 2021. The corporate has produced iconic cell sport titles together with MARVEL Future Revolution and Lineage 2: Revolution, with downloads reaching into the a whole bunch of thousands and thousands.

The corporate additionally plans to leverage its abroad dominance, the place it derives 70% of its income.

“With the brand new CEO of Netmarble world enterprise, Lee Seung-won, the corporate plans to focus on the Western market, specifically, by attending to the wants of native customers and buying native sport studios,” Bang stated.


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  • Sebastian Sinclair

    Blockworks

    Senior Reporter, Asia Information Desk

    Sebastian Sinclair is a senior information reporter for Blockworks working in South East Asia. He has expertise overlaying the crypto market in addition to sure developments affecting the trade together with regulation, enterprise and M&As. He at the moment holds no cryptocurrencies.



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