The New York Times buys viral word game Wordle

HOUSTON, TX - JANUARY 12: In this photo illustration, the word game is shown on Wordle Mobile...

HOUSTON, TX – JANUARY 12: On this picture illustration, the phrase sport Wordle is proven on a cell phone on January 12, 2022 in Houston, Texas. On-line phrase sport Wordle has gone viral after initially gaining momentum in October of 2021. Created by software program engineer Josh Wardle, the sport now has over 2.7 million gamers. (Photograph Illustration by Brandon Bell/Getty Photos)

(Photograph Illustration by Brandon Bell/Getty Photos)

NEW YORK (AP) – The New York Occasions mentioned Monday that it has bought Wordle, the free on-line phrase sport that has exploded in recognition and, for some, has grow to be a day by day obsession.

It listed the acquisition worth as “low-seven digits,” however didn’t disclose specs.

The Occasions, which has standard phrase video games similar to Spelling Bee and its crossword puzzles, mentioned, “On the time it goes to The New York Occasions, Wordle will probably be free to play for brand spanking new and current gamers, and has not modified its gameplay.” Will go.”

Wordley was created by Josh Wardle, a Brooklyn software program engineer. He initially produced it for his accomplice, however launched it to the general public in October. On November 1, it was performed by solely 90 folks. Inside two months, that quantity had grown to 300,000 after folks shared their scores on social media.

The Occasions mentioned that now, the easy puzzle that lets gamers guess a five-letter phrase in six makes an attempt with out prompting has tens of millions of gamers day by day. It has additionally grow to be a viral on-line phenomenon, with imitators similar to “airportal”, the place you guess airport abbreviations, and “quertle”, the phrases for the queer group.

To play Wordle now, you need to go to its web site. Simply kind a 5 letter phrase. If a letter turns inexperienced, you have got discovered the proper letter within the appropriate place. Yellow letters imply the proper letter is within the mistaken place and grey letters imply they aren’t within the phrase of the day.

Wordle’s enchantment has been partially as a consequence of its simplicity, no bells and whistles or advertisements or asking on your e-mail tackle to run – a web site with solely 30 clean squares and a keyboard. Some apps have tried to again down on its success, complicated those that downloaded apps to their telephones — and even paid for — into considering it is native Wordle.


This story has been up to date to learn that the deal was introduced on Monday, not Thursday.

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