Turkey continues to rise rapidly in the global mobile game market!


Turkey continues to rise rapidly in the global mobile game market!
Turkey continues to rise quickly within the world cell recreation market!

With 78 p.c of its grownup inhabitants taking part in cell video games, Turkey is turning into the incubation middle of world recreation corporations. AdColony EMEA & LATAM Advertising Supervisor Melissa Matlum says, “In 2022, over $550 million is predicted to be invested within the Turkish gaming business.”

With the impact of the pandemic, the worldwide cell recreation market reached $ 2021 billion in income in 180,3. Cellular recreation revenues took a 93,2 p.c share of the sport market with $ 52 billion. Investments within the Turkish gaming business have elevated practically 1 instances within the final 20 yr, reaching $266 million. AdColony EMEA & LATAM Advertising Supervisor Melissa Matlum stated:

$550 million anticipated

“In 2021, 3 billion cell avid gamers spent greater than $178.8 billion on all video games. It is extremely necessary to know the audience in such a big market. The cell participant base, which makes up 78 p.c of the grownup inhabitants in our nation, has made Turkey an incubation middle for world recreation giants. Final yr, Turkey grew to become one of many prime 10 European nations to spend money on. We anticipate that this rise will proceed in 2022 and the investments made within the Turkish gaming business will exceed 550 million {dollars}.

We spent 5.3 billion hours

AdColony performed a survey with Nielsen in 2021 to know the cell gamer viewers in Turkey. In accordance with the analysis, whereas 78% of Turkish adults state that they play cell video games, 52% of this viewers is male and 42% is feminine. 46% of Turkish cell avid gamers play cell video games for greater than 10 hours per week. Probably the most performed cell recreation genres have been Puzzle/Trivia/Phrase Video games with a share of 48 p.c. App Annie’s Cellular Report, printed within the first weeks of 2022, additionally reveals Turkey’s cell gaming potential. As of the top of 2021, we see that Turkish customers spend greater than 5.3 billion hours in complete on cell recreation functions. In accordance with GlobalWebIndex’s analysis performed within the first quarter of 2021, 42.7% of customers state that they use their smartphones extra for gaming after the pandemic. As well as, in keeping with Knowledge Portal’s 2021 Digital Report, 16% of web customers aged 64-83.3 in Turkey desire to play video games on their cell gadgets and spend 61.1% of their time on cell recreation functions on a month-to-month foundation.

We’re certainly one of 10 European nations

Melissa Matlum, who drew consideration to the truth that Turkey was going by way of its brightest interval within the cell recreation business, summarized the developments within the business with the next phrases: “Consecutive cell recreation investments in Turkey in 2021 made the Turkish cell recreation business identified worldwide. Final yr, Turkey grew to become one of many prime 10 European nations to spend money on. The acquisition of Peak Video games ($2021 billion) and Rollic Video games ($1.8 million) in Turkey by the US recreation firm Zynga in 168 stood out as essentially the most putting occasions of the previous years. Within the coming years, the sector will develop much more with new investments.”



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