Dentsu launches new gaming division to support brands

  • Dentsu Gaming to supply specialist technique, activation and unique IP improvement
  • Promoting and advertising big seeking to faucet into estimated 3bn avid gamers worldwide

Promoting and advertising firm Dentsu has launched its personal gaming division to help manufacturers seeking to have interaction with avid gamers worldwide.

Dentsu Gaming, an built-in answer combing the experience of Dentsu’s Japanese community and the worldwide scale of its Dentsu Worldwide subsidiary, will present entry to specialist technique, activation and unique mental property (IP) improvement for firms.

Dentsu Gaming might be accessible by way of its manufacturing, artistic, buyer expertise administration (CXM) and media companies globally. These embrace Carat, Dentsu X, iProspect, Isobar, Dentsumcgarrybowen, Merkle, and the Content material Enterprise Design Centre (CBDC) inside Dentsu.

Dentsu Gaming’s core providing covers bespoke recreation and IP improvement, in-game promoting, commerce, client promotions, native recreation integrations, augmented actuality (AR), digital actuality (VR), expertise activation, esports and experiential.

The broader Dentsu firm has labored for greater than 35 years within the gaming and leisure area, and pegs the variety of avid gamers worldwide at three billion.

Keiichi Yoshizaki, government officer, Dentsu, mentioned: “Our philosophy is that gaming is extra than simply promoting – it’s about creating, amplifying and including momentum to tradition and the trade at massive.

“With Dentsu Gaming we do that by way of our personal in-house gaming studios, progressive enterprise ventures, investing in gaming startups and thru strategic partnerships at international scale, and this units us other than all others.”

Peter Huijboom, international chief government of media and international shoppers at Dentsu Worldwide, and one of many government sponsors of Dentsu Gaming, added: “Bringing collectively the distinctive expertise and deep gaming experience from throughout the group, this new international answer makes it simpler for shoppers and companions to leverage the potential of gaming for enterprise development by way of native market Dentsu company manufacturers they already know and belief.”

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