Tv engagement dropped month-over-month in February because it at all times does, even with some main TV occasions throughout the month, and videogaming continued to develop its share of total TV time.
The February dip in TV engagement was even greater than ordinary, based on “The Gauge” from Nielsen, its month-to-month macro take a look at TV supply platforms. January was a five-week month within the firm’s measurements, together with the heavy TV week after Christmas, and partially because of that, February sequential viewing was down 5.7% vs. a typical 5% drop.
That got here regardless of February TV occasions together with the Tremendous Bowl and Winter Olympics, together with a late-month surge in cable information linked to geopolitics and Russia’s invasion of Ukraine.
When it comes to share of time, the three largest classes every gave up a bit. Broadcast’s share of TV time dipped to 26.0% from January’s 26.4%; Cable dropped to 35.4% from final month’s 35.6%; and after a 12 months of on-and-off development, Streaming dropped to twenty-eight.7% share from 28.9%.
These dips have been made up by the “Different” class, rising nearly a full level to 10% and closely representing videogames. (“Different” contains actions like watching video discs together with gaming.)
One other college vacation within the President’s Day weekend supplied extra time for gaming, which took a dip when college began within the fall earlier than surging over the vacations. And the month noticed some extremely anticipated new recreation releases, in Elden Ring and Horizon: Forbidden West. (See the February videogame gross sales rankings right here.)
Of Streaming’s 28.7% share, the fascinating tidbit is that main streamers – Netflix (NASDAQ:NFLX), Amazon Prime Video (AMZN) and Disney+ (NYSE:DIS) – shed some extra share that was picked up by “Different streaming,” which incorporates area of interest companies in addition to linear streamers like Spectrum (CHTR), DirecTV and Sling TV (DISH).
Netflix’s (NFLX) main share of total TV time fell to six.4% from 6.6%; YouTube and YouTube TV (GOOG, GOOGL) held regular at 5.7%; and Hulu (DIS, NASDAQ:CMCSA) held at 3.0%. Prime Video (AMZN) fell to 2.3% from 2.4%. And Disney+ (DIS) dipped to 1.7% from 1.8%. “Different” streaming, in the meantime, rose in share to 9.5% from 9.4%.
Pay TV distributors: Comcast (CMCSA), Constitution (CHTR), DirecTV/U-verse (T), Dish Community (DISH), Verizon FiOS (VZ), Optimum/Suddenlink (ATUS), Atlantic Broadband (OTCPK:CGEAF), Sparklight (CABO).
Related native broadcast tickers: Nexstar Media Group (NXST), Sinclair Broadcast Group (SBGI), Grey Tv (GTN), Tegna (TGNA), EW Scripps (SSP). Nationwide broadcasters: ABC (DIS), NBC (CMCSA), CBS (NASDAQ:PARA, PARAA), Fox (FOX, FOXA). And a few ad-tech names tied to linked TV: The Commerce Desk (TTD), Magnite (MGNI), PubMatic (PUBM), Criteo (CRTO), Roku (ROKU).