March 20, 2022
Regardless of the Tremendous Bowl, Winter Olympics, and Russian invasion of Ukraine, broadcast TV consumption fell in February, with the hole crammed partially by video video games, film discs and alternate (ie, not Netflix, Hulu, Amazon Prime Video, Disney+) streaming video, in line with new knowledge from Nielsen.
The media measurement firm mentioned TV consumption in February fell 0.8% from January, spearheaded by a 0.4% broadcast market share decline to 26%, cable market share dipped 0.2% to 35.4%, and streaming video share fell 0.2% to twenty-eight.7%.
Making up the void was a 1% improve within the “Different” non-TV, streaming market share to 10%, which included films on packaged media, ie, DVD and Blu-ray Disc.
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Of Streaming’s 28.7% share, the attention-grabbing tidbit is that main streamers – Netflix, Amazon Prime Video and Disney+, – shed some extra share that was picked up by “Different streaming,” which incorporates area of interest providers in addition to linear streamers like Spectrum, DirecTV and Sling TV.
Netflix’s perennial main streaming market share 0.2% fell to six.4%, YouTube/YouTube TV and Hulu remained unchained at 5.7% and three%, respectively. Prime Video dipped 0.1% to 2.3%, whereas Disney+ dipped 0.1% to 1.7%. The “Different” phase of streaming elevated 0.1% to 9.5%,