Timeline: How Acquisitions Have Shaken Up The Gaming Industry In The Last Year-Plus


2021 was a large 12 months for the gaming {industry}, as unprecedented progress, new applied sciences, and the primary 12 months of next-gen consoles have been all headline-grabbing developments. The 12 months was additionally dominated by a few of the deepest pockets within the {industry} scooping up a few of the finest studios, publishers, and mental properties underneath their manufacturers.

These acquisitions have resulted in seismic shifts within the gaming industry–ones the place it isn’t past the realm of chance to listen to of a brand new mega-deal that sees billions of {dollars} paid out to personal a big-name studio. All all through 2021–and within the first month of 2022 alone–gigantic offers have gone down, making it an interesting time to be a fan of the gaming {industry}. For those who’re on the lookout for a recap on simply how a lot has modified not too long ago, we have created a fast timeline on the key occasions which have gone down over the past year-plus.

Microsoft goes on a shopping for spree

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Simply over 20 years in the past, the thought of Microsoft venturing into the gaming area was exceptional. Lately, nonetheless, the Xbox division is a core a part of Microsoft’s id, and one which the corporate has invested closely in through the years. No stranger to studio acquisitions, Microsoft had already added the likes of Double Fine, Minecraft maker Mojang, and several other different studios to its portfolio in a serious push to develop Xbox-exclusive video games.

In 2020, Microsoft got here out weapons blazing with its subsequent spherical of acquisitions, because it bought ZeniMax Media, the dad or mum firm of famed online game writer powerhouse Bethesda Softworks. By March 2021, that $7.5 billion deal was formally full, and Microsoft now had a few of the most interesting IPs working underneath the Xbox Recreation Studios model. Whereas Bethesda’s numerous video games and studios have been little doubt priceless belongings, ZeniMax’s cloud gaming technology should not be ignored.

Initially revealed at E3 2019, Bethesda mentioned on the time that the patented cloud streaming SDK often called Orion would permit video games to run at “max settings” with minimal bandwidth utilization. Mix that know-how with Microsoft’s push to make Xbox an expertise that is playable on cell units by means of its personal cloud gaming initiative, and the ZeniMax buy made that rather more sense. Microsoft did not simply achieve a wealthy library of IPs so as to add to its console and widespread Xbox Recreation Cross service; it acquired the know-how to sooner or later make these titles accessible on extra than simply consoles and PC.

Quick ahead to January 2022, and in its greatest flex but, Microsoft introduced plans for a $68.7 billion acquisition of Activision Blizzard have been underway. Whereas that deal might solely be concluded subsequent year–provided that it is authorized by regulatory bodies–it’s one other instance of Microsoft being greater than ready to take a position closely in its future by securing a few of the greatest IPs at the moment in existence, and the proficient employees to go together with them.

Sony’s Future

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The final era of gaming is one the place Sony operated in peak kind due to its first-party studios. A couple of years into the life-cycle of the PS4, a PlayStation Studios-branded recreation carried an air of high quality and status that elevated it above its competitors. That ethos has remained regular within the first 12 months of the PS5 period, however it’s now part of a extra formidable technique by an organization that has largely centered on high quality single-player experiences.

All through 2021, Sony bought the ball rolling with acquisitions of PC port developer Nixxes Software, Returnal studio Housemarque, The Playroom’s Firesprite Studios, God of Battle help studio Valkyrie Entertainment, and Bluepoint Games, the studio accountable for its well-received remakes of traditional video games corresponding to Demon’s Souls. In January 2022, Sony opened up its pockets as soon as extra and introduced that an acquisition of Destiny 2 developer Bungie was underway. Regardless of the conspicuous timing, coming shortly after the Activision Blizzard information, Sony’s Bungie deal had already been months within the making.

Sony’s not done buying studios yet, and it has particularly signaled an intent to dive closely into live-service video games like Future. The corporate is supplied with a few of the finest individuals and sources to give attention to a digital technique that revolves round its trademark single-player video games, high quality remakes, digital actuality video games for its upcoming PSVR 2 {hardware}, and an aggressive push into live-service territory with multiple new games in that space.

Embracer makes just a few strikes of its personal

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Over in Europe, Embracer Group has been on an acquisition tear as of late. The Swedish online game holding firm operated by Lars Wingefors has dozens of inside studios and eight teams accountable for a number of subsidiaries, making it a drive to be reckoned with within the gaming {industry}. Every group has its personal operations, subsidiaries, and growth studios. One in every of its most notable acquisitions was Gearbox Software in early 2021, the studio well-known for the Borderlands collection and a number of different widespread collection.

Since then, Embracer’s acquisitions have been modest however frequent, all organized underneath the likes of sub-parent corporations corresponding to THQ Nordic, Koch Media, and extra. Aspyr, 3D Realms, and Asmodee all joined Embracer Group all through 2021, and Dark Horse Entertainment added some powerhouse comedian ebook IPs to the corporate in December 2021. Whereas it has a serious world presence and studios all around the world, Embracer Group has established itself as one of many greatest names within the European gaming market.

Right here come new challengers

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Digital Arts is synonymous with a number of genres of video games, however racing is one space the place the corporate was arguably in want of a refresh. Want for Velocity as a franchise was being persistently lapped by its opponents, so EA’s transfer was to easily purchase out a few of its competitors. With Codemasters officially acquired in 2021, EA now has entry to not solely a few of the finest expertise within the racing recreation style, but in addition a few of the finest properties. F1 and Filth are very totally different when it comes to racing sub-genres, however they’re nonetheless wildly entertaining franchises that commonly hearth on all cylinders.

Codemasters additionally has different IPs to supply, and this is hoping that EA acknowledges {that a} new iteration of Brian Lara Cricket could be most welcome proper now.

As for everybody else, you may’t low cost Fb dad or mum firm Meta grabbing a number of VR studios for its Quest headsets, Tencent making quite a few smaller however very important purchases, and NetEase chopping to the chase by attracting a few of Sega’s finest abilities to form an entirely new studio under it. If you cannot purchase the studio, you may actually purchase the suitable individuals to make video games for you.

As for the longer term, something’s doable in an {industry} the place even Wordle–everyone’s favourite vocabulary-themed brain-teaser–was recently sold. Sony remains to be planning to bolster its first-party stock with extra studio purchases, Microsoft has grow to be an professional in shock offers, and different huge tech corporations might be looking to grab a slice of the action earlier than it is too late.



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